Face-to-Face Conference vs Video Conference

An article appeared in today's Straits Times highlighting the growing trend of companies resorting to videoconferencing instead of organising/attending face-to-face meetings. The article featured a variety of videoconferencing services that are available in Singapore. It also quoted research firm Gartner's prediction that high-definition video conferencing solutions would replace some 2.1 million airline seats (each year) by 2012.

As much as I believe in the use of technology to increase the efficiency and effectiveness of doing business, I cannot ignore the fact that in the area of business relationships and bonds with clients, face-to-face meetings cannot be replaced. The opportunities for such meetings often arise from attending conferences, conventions and tradeshows - all of which are face-to-face platforms. Personally, I find it a real challenge to build trust in a business relationship with someone I only am able to see via a computer/tv monitor. Maybe I am dinosaur-ish in my approach, but nothing beats a handshake, the physical exchange of business cards and even a pat on the shoulder, when trying to establish and business a business relationship.

Whilst videoconference solutions offer cost effective alternatives to face-to-face meetings, they do not take into account the intangible benefits that face-to-face meetings provide. So take heart all you M.I.C.E. practitioners - conferences, meetings, conventions and tradeshows will continue to bring strong benefits to the corporate world.......we live to fight another day!